Working out and getting fit doesn't have to be this crazy complicated thing, where you spend hundreds of dollars and spend hours and hours hurting yourself.
But the business side of it sucks.
You see, for me to "monetize" this correctly, then I should be shrouding it all in secrecy. I should say things like "The ONE secret they won't tell you" and things like that, and then charge people exorbitant amounts of money to tell them that secret.
But that's the exact opposite of my message.
So, I give away a ton of stuff, write free reports and charge a measly $5 for my book.
In discussing this with someone in the fitness field, he was telling me to create more video content, and create a following from that by demonstrating the different workouts, and demonstrating how to eat foods, etc.
BUT IT'S ALL BULLSHIT.
How many "How To Do A Squat" videos do we need?
Doing a search on YouTube revealed that there were 16,600 videos that would be brought up with those search terms. Really? How many do we need? Actually, iut's all just people trying to get traffic to their site so you buy whatever secret it is they have for you.
So, if that's the opposite of what I'm trying to do, I can do two things:
1- Not do it, and understand that I won't be monetizing this well
2- Do it and be a lying hypocrite.
I'll choose #1.
Tell people about Half Assed Health please!
